How it works
A pipeline, not a campaign.
One team runs the ads, the landing pages, the tracking and the filtering. You get qualified leads and a clear view of what each one cost.
How the pipeline works
Three stages. One job: booked work.
Step 01
Attract
Google and Meta ads aimed at buyers, not browsers.
Step 02
Qualify
Landing pages and forms that filter by job value, location and timing.
Step 03
Deliver
Leads land in your inbox or CRM in real time, and we report on booked jobs, not clicks.
Your first 90 days
What to expect.
Weeks 1 to 2: Set up
We audit your market, set up Google Ads and Meta accounts in your name, install conversion tracking and build your landing pages.
Weeks 3 to 6: Go live
Campaigns launch. Every enquiry is filtered by job value, location and timing before it reaches you.
Month 2 onward: Refine
We cut what doesn't produce booked jobs and put more behind what does. You get a monthly report in plain English.
What we measure
Six numbers that matter. No vanity metrics.
- Qualified leads
- Enquiries that match your job value, area and timing. Not every form fill.
- Cost per qualified lead
- What you pay in ads and management for each lead worth calling back.
- Lead to booked job rate
- The share of qualified leads that become booked work.
- Pipeline consistency
- How much your lead flow varies month to month. Lower is better.
- Revenue influenced
- Total value of jobs that came from leads we delivered.
- Client tenure
- How long clients stay with us. The most honest measure there is.
Next step
Find out what a steady pipeline would look like for you.
In 20 minutes we'll look at your market, your current enquiries and what it would take to fill your calendar. If we're not the right fit, we'll say so.
Book a pipeline review
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